Not Actual Size

Sofas & Stuff
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Uncommon Threads

Weaving individuality into the heart of Christmas

Campaign strategy
Creative platform
Social
Print
OOH
Digital

Sofas & Stuff wanted to boost brand awareness by spotlighting the depth of their bespoke offering.

But in a season saturated with sales and slogans, most people are too overwhelmed to think about buying a new sofa.

THE IDEA

We left the sofas unsaid, and let the magic of Christmas speak for itself.

how it came to life

We captured three tastemakers in their homes at Christmas, revealing their unique rituals and rhythms.

Skye McAlpine’s Christmas is defined by thoughtful tablescapes, nostalgic recipes, 
and a Venetian whimsy woven through every corner of her home.

woman sits on a pink sofa in a softly decorated living room.
A woman lights a candle on a decorated fireplace beneath a large mirror.
hand places a dish on a set dining table with candles and a Christmas tree in the background.

Jeremy & Cath Brown’s Christmas sees a pause on their signature minimalism, making way for joyful chaos to take over.

A cosy armchair sits beside a window in a softly lit living room.
A candlelit table with fruit, tableware, and festive decorations.
A family sits together on a sofa reading, with a Christmas tree nearby.

Natasha Landers’ Christmas is bold and unconventional, 
blending traditional British elements with the spirit and food of her Caribbean heritage.

A person sits on a green sofa, gently petting a dog in a cosy living room.
A long dining table set with plates and candles in a bright, colourful kitchen.
A wooden dining table with colourful chairs and place settings.

We created a tactile visual world to be discovered both online and IRL.

What our client says

“Another demonstration on why you’re the perfect creative partner. Thank you for all your support and hard work.

The campaign is wonderful and is performing brilliantly. ”