Dove - Global Social Channels
Legacy brand.
Disruptor attitude.
Social strategy
Channel management
Social listening
Social content
Reporting
After a decade of Real Beauty, Dove had a loyal fan base but its growth on social had stalled.
The new generation of social natives was addicted to novelty and not interested in what legacy brand could add to social.
The Strategy
We made ‘Real Beauty’ even more real, building an iconic but ever-changing ecosystem that moves at the speed of culture.
We empower the brand with real time insight about their community that enables a responsive approach to social.
We keep communities and channels thriving with ongoing management, reporting and innovation in engagement tactics.
We develop social-born ideas for repeatable series, trend-led content or activations – taking a native approach to production in-house and with creators.
How it came to life
We set up a social strategy that translated the brand platform into everyday stories, brought to life by creators.
Finding the sweet spot between Dove’s iconic aesthetics and the engagement boosting effect of social-native visuals.
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We supercharged our content streams with social listening and agile production systems to join conversations in real time.
0.0M0.0M - engaged fans
0K0K - average organic daily views
What our clients say
"With a lot of agency work, you can tell it’s forced or overproduced. The creative we see from NAS is real."