Piaget

The Sunny Side of Life

Tone of voice

The Sunny Side of Life
Piaget

Piaget gold
Piaget jewellery
Piaget watch

It’s easier to look luxury, than sound it –
so we created a tone of voice inspired by gold dust.


Capturing the essence of Piaget, we created a distinct brand language to help them speak to their consumers in a way that’s uniquely their own. On visiting the factory in Switzerland, we couldn't help but notice their intricate gold filtering system – catching every speck of gold from the atmosphere. This inspired us to harness that same level of care to craft guidelines for all of their content and conversations.

Piaget book
Piaget tone of voice