It’s easier to look luxury, than sound it –
so we created a tone of voice inspired by gold dust.

Capturing the essence of Piaget, we created a distinct brand language to help them speak to their consumers in a way that’s uniquely their own. On visiting the factory in Switzerland, we couldn't help but notice their intricate gold filtering system – catching every speck of gold from the atmosphere. This inspired us to harness that same level of care to craft guidelines for all of their content and conversations.