A girl should feel free to be herself and reach her full potential without appearance-related anxiety weighing on her mind.
Yet according to Dove's Global studies, 6 out of 10 girls are so concerned with the way they look, that they are holding back from participating in a range of activities. On top of this 9 out of 10 girls want to change at least one aspect of their physical appearance. The Dove Self-Esteem Project (DSEP) aims to support parents, mentors and teachers in projecting a different message, one which tells girls to have faith in who they are and what they look like.
As editor-in-chief, NAS worked closely with Dove Global Advisory Board and a specialist editorial team of parenting, health, psychology and self-esteem experts and writers to produce content for the DSEP website. Sensitive, informative, engaging and actionable, this content was directed at those who have a significant influence on the lives of young people – in particular girls aged 11-16 years. From quizzes and class plans, to timely opinion pieces and varied articles offering advice, the library of resources help readers to combat the self-confidence issues in young girls that can so-often be ignored or brushed off.
Since launching, more than 625,000 teachers have delivered a Dove self-esteem workshop and over 1.5 million parents have engaged with DSEP’s online content, helping to nurture a sustained positive impact on the happiness of millions of young girls.