4 shoots, 14 locations, 35 days, 99 real men and women and 383 shots.
That’s what we needed to create the lifestyle photography needed to bring the global Dove websites to life, representing Dove’s real beauty ethos by showcasing real men and women in everyday situations.
Casting people with no experience of modelling meant that we were rewarded with authentic imagery that highlights real relationships and emotions – from friends laughing to mothers and daughters embracing. We wanted consumers to recognise themselves in the women and men on the site – making a refreshing change from the usual unattainable standards of beauty that dominate beauty brands and media.
Working closely with website designers, the resulting photography encapsulates the brand’s natural, soft and premium visual identity – it feels at home on Dove 2.0.