Search-optimised how-to videos should do one thing – answer a question – and quickly. Dove came to us to produce a collection of short digital videos answering a selection of the most popular beauty-related queries typed into search engines. From ‘how to straighten hair’ to ‘how to find your skin type,’ each of the videos we created responds directly to one or more of the commonly searched questions relevant to the Dove market. In them, brand devotees talk about why they love using their favourite Dove product, whilst demonstrating their personal way to apply it. It’s a format that provides viewers with a relatable source of information and a personal belief in each product.
Shot in an intimate style for a simple and authentic finish, the final close-up films illustrate individual personalities as well as routines, with each one getting straight to the heart of what the viewer wants to know.