Everyone loves to find out little hacks to make life easier, but did you know your pillowcase could perform powerful cleaning tricks? Or that your washing machine can wash your children’s bath toys?
Building on the success of the hugely popular Dirty Secrets vines, we created fun and engaging videos to explain how to get the most out of your washing machine, simply by using the right products and a few unusual tricks. Aimed at new machine owners in emerging markets, we used stop-motion animations and accompanying blogs to inspire DiG consumers. Based on market insights and SEO, we produced a series of videos that demonstrated how to implement simple changes to improve results and wash items people didn’t know they could put in a machine, like backpacks and bath toys.
The easy to follow step-by-step instructions helped to encourage increased and better washing machine use through simple tips and using the right products.