When it comes to beauty, everyone has their own way of doing things. And when it comes to producing beauty videos, we have our own ways too.
After being briefed to produce a series of digital videos for Dove, featuring a diverse range of women, we firstly set about sourcing a mostly female production team. Led by the Director, Stella Corradi, we approached creating the content through a prism of emotion, to channel Dove’s commitment to boosting confidence in women.
Our women were interviewed on camera, openly discussing their thoughts, memories and unique journeys of acceptance, as well as their favourite Dove products and personal beauty tips. By allowing all of them to feel comfortable and appreciated on set, we created an atmosphere of support, bringing out the best in the women we filmed, and ultimately revealing more raw and personal insights.
The studio interviews were intercut with intimate hand-held shots to deliver impact and sincerity, helping to further uplift and authenticate the content. The end result: beautifully shot, inspirational videos with real women and real storytelling at their core.