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Mug Shots

Mug Shots

Today the average child spends less free time outside than a maximum-security prisoner. But how do you take a statistic like this and really bring it to life to make people stop and take notice; or even change their behavior altogether?

For this Dirt is Good campaign we created a series of ‘mug shots’ showing children in the infamous prisoner pose ­– holding a board, complete with name and age, against a height chart background. Through carefully styled, provocative photography and a series of animated GIFs, we captured people’s attention, helping to spread the message all over the world that a play imbalance exists. 

Mug Shots was used in Unilever’s first ever Twitter Moments campaign, and as a full-page print ad in the Metro and Evening Standard. A key asset for the brand campaign launch, Mug Shots encapsulated the message about children’s lack of outdoor play – calling on parents to help #FreeTheKids.

 
 
100% Chance of a Run

100% Chance of a Run

Art of the Compliment

Art of the Compliment