One small step for man, one giant leap for mankind. Ten little words everyone has heard.
But without Motorola no one would have ever heard Neil Armstrong’s quote. Investigating the truly great moments from Motorola’s history, we discovered the company provided the communications equipment for the lunar landing.
Without this project, still fewer people would know much more than the famous phrase. We turned Armstrong’s words, and the other 31,260 ones in the Apollo moon landing transcript, into an A1 sized poster for Motorola’s 75th anniversary. Armstrong’s sound bite appears in red while the rest of the text is printed in silver ink. From a distance the poster looks simply like a rich, silver texture, a glossy panel of light. It’s only when the viewer is drawn in that they notice the famous phrase, and then finally the rest of the text.
Originally created as part of a Motorola press-pack for design editors and journalists, the company loved the image and decided to use the shimmering words to celebrate its 75th anniversary. And, in 2003, the silver poster itself fittingly took a silver medal in the 82nd Art Directors Club of New York Awards.