Long before Motorola stopped making mobile phones, they invented them.
The thing is hardly anyone knew it. Regarded as a market follower at the time, we wanted to illustrate the breadth and depth of Motorola’s pioneering innovation. With Mobile, an exhibition that toured Chicago, New York, London and Shanghai, we showed how mobile communications played an active role in our most recent history – from the Second World War and the moon landings, to the creation of the flip-phone.
Through immersive experiences we paid particular attention to how the invention of the mobile affected society and culture, tracing the impact of variations like police radios, pagers and early cellular networks. These experiences included a mini cinema area showcasing specially commissioned short films highlighting different phone behaviours, as well as Text Match – a computer game designed to test your speed and dexterity with texting.
With coverage across leading lifestyle, design and arts media, and a favourite in events listings publications like Time Out, the exhibition attracted thousands of visitors around the world.