Hi.

Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

Little Box of Stories

Little Box of Stories

ray-ban_map_detail_2500px.jpg

Where does rock royalty go to escape the limelight? Quite a variety of places, as we discovered.

For Ray-Ban’s Little Box of Stories, we commissioned a hand-drawn map looking at the places iconic rock stars have hidden to get away from the glare of the public eye to represent the brand’s anti-glare technology. It’s one of six covetable objects included in the box – each communicating one of the core messages behind their campaign celebrating the benefits of their lenses. 

Other objects included a rugged Bluetooth speaker representing impact resistance, a classic harmonica (outshine), and a custom tattoo (long-lasting). The pop-style ephemera were accompanied by six graphic novels, each one by a different artist and combined together in one book, which further brought these core traits to life. Together, they were all housed in a beautifully made limited edition box. We delivered these to key media and influencers around the world to help grow the narrative underpinning the campaign. 

Make it Count

Make it Count

Insights Tracking

Insights Tracking