Little Box of Stories
Where does rock royalty go to escape the limelight? Quite a variety of places, as we discovered.
For Ray-Ban’s Little Box of Stories, we commissioned a hand-drawn map looking at the places iconic rock stars have hidden to get away from the glare of the public eye to represent the brand’s anti-glare technology. It’s one of six covetable objects included in the box – each communicating one of the core messages behind their campaign celebrating the benefits of their lenses.
Other objects included a rugged Bluetooth speaker representing impact resistance, a classic harmonica (outshine), and a custom tattoo (long-lasting). The pop-style ephemera were accompanied by six graphic novels, each one by a different artist and combined together in one book, which further brought these core traits to life. Together, they were all housed in a beautifully made limited edition box. We delivered these to key media and influencers around the world to help grow the narrative underpinning the campaign.