Get the Look
Each new fashion season brings new looks to the catwalk. So why should opticals be immune to the effect of seasonal trends?
Luxottica came to us to help shift influencer and traditional media perception of optical, to see frames as not just essential for function, but essential for making a fashion statement – the ultimate seasonal accessory right in front of your eyes.
In response, we created the Luxottica Optical Lookbook, a guide to optical fashion to compliment the season’s trends, for both men and women. Collaborating with leading stylists Caroline Issa and Luke Day to identify key trends, we built a bespoke interactive microsite to host a suite of style-driven optical campaign assets. Featuring photography, films and illustrations, it is a destination for Luxottica to direct global media and influencers to view and download the campaign assets, helping to reposition optical as a seasonal purchase and bring the Luxottica brand to the forefront of people’s minds.