If you Google ‘how to clean glass’ you might not expect to see coloured glass vases doing a little dance across your screen. That’s what we brought to Cif’s Finishing Touches.
We wanted to combine home cleaning search results with beautiful content that delights and surprises, whilst remaining useful and accessible. Household surfaces such as grouted tile, glass and laminate floor are the backdrops of people’s homes. The place that reflects who they are – a source of pride, defined by the efforts made to keep it looking at its best.
To capture this emotional connection, we used a mixture of live action and stop-motion animation to create four short videos demonstrating the transformational magic of Cif. Stylish floor cushions spin into place on a freshly-cleaned floor; a shower caddy gets an animated makeover behind a spotless shower screen, and a beautiful floating candle display dances in front of gleaming tiles.
Each finishing touch demonstrates that Cif transforms household surfaces, inspiring home enthusiasts to do more with the spaces around them.