When we invited Iggy Pop to help us celebrate Ray-Ban’s Aviators relaunch in New York, we were not disappointed. At 63, he proved that he was still capable of dumping drinks over his head, running around the stage, and diving into a crowd.
To celebrate Ray-Ban’s unique heritage in indie rock, and the launch of six new Aviator styles, we brought together influential names from the past and present for gigs in New York and London. At the New York event, held at the Williamsburg Music Hall, Iggy Pop & the Stooges joined forces with The Virgins and Free Energy, whilst in London French band The Plasticines and The Big Pink supported 70s legends The New York Dolls at London’s Scala.
The campaign’s supporting exhibitions in New York and London combined archive images of contemporary indie rock bands and the 70s rock bands who influenced their music and style. The combination of contemporary and classic names reflected the new additions to the Aviator Collection while simultaneously celebrating a time when the Aviator was an icon in rock ‘n’ roll fashion.
Both events were heavily over-subscribed, with celebrity fans Kate Bosworth, Lindsay Lohan and Kelly Osbourne making up part of the crowd. The campaign also received worldwide coverage in music, fashion and news publications such as Rolling Stone, Elle and Le Figaro.