Picture this: Debbie Harry immortalized in denim – a huge portrait assembled from hundreds of pieces, in dozens of shades from deep indigo to faded pale blue. We commissioned the piece by denim artist Ian Berry as part of District 1937 for Ray-Ban.
Ray-Ban wanted us to create an experience that reflected the emphasis and use of a range of new materials in its collection for 2015. We built a unique factory workshop environment in New York’s garment district, dedicated to celebrating the range of unexpected materials, including velvet and denim, used for the first time across some of the brand’s most iconic styles.
We invited the press and influencers to discover how contemporary artists and designers were using these materials in inventive new ways – such as Mark Evans’ etched-leather canvases and Anne Lilly’s kinetic steel sculptures. The denim portrait of Debbie Harry honoured the icon of punk rock, whose fearless style and New York attitude perfectly reflected the spirit of Ray-Ban’s new collection. And to round off the immersive District 1937 experience, Blondie came along and took to the stage.