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Diary of a 19-year-old Girl

Diary of a 19-year-old Girl

Understanding a specific audience is one thing. Understanding a specific audience on a global scale is quite another. 

Nike approached us to produce a meaningful brand calendar for them, focusing on their target audience – the 19-year-old woman. However, this wasn’t just aimed at this particular group in one country, or even a single continent. It was needed to cover key markets across the world. Not quite as simple a job. 

So how does fitness fit into her life? What does she need from her sports gear? And how do her thoughts, actions and motivations evolve throughout the year? Following a great deal of robust research, we came back to the Nike women’s brand team with a well-presented and compelling editorial calendar, which they could turn to when planning new communications and content across their markets.

It gives a sense of how we are able to connect with and comprehend an audience for our clients – not just on a small scale, but on a worldwide one too. 

Nike Free A-Z

Nike Free A-Z

Raw Sounds

Raw Sounds