Ray-Ban Chromance are no ordinary lenses – designed to enhance colours, they make the wearer’s vision bolder, brighter and more extraordinary. To create a media buzz around these new sunglasses, we needed to tell the story in a way that was as revolutionary as the product. The result: no ordinary travel guide.
Our image-led microsite showcased 60 of the most colourful places in the world to visit. Carefully researched and whittled down from over 90 initial locations, each travel destination was hand-picked as not only spectacular in terms of colour, but also as a place that would appeal to the Ray-Ban audience and their outdoor, active lifestyle.
With a slick, app-style interface, the site was arranged into both editorial themes and a full spectrum tiled display ordered by hue, to put colour front and centre of how media write about travel for the first time. Our microsite provided media with context and inspiration for their coverage of the product, as well as key assets including product imagery, exclusive travel tips and a selection of travel photography