How to promote your brand without any branding…

We Uber home, we Tinder on a Tuesday night – brand names are verbs in today’s lexicon, and it’s getting to a point where logos are becoming redundant. Which is why MailChimp’s latest campaign was so refreshing – in a market where your name is your entire brand, being willing to get it wrong on purpose is quite a risk.

Fear: the next big emotive device?

For a brand in 2017, emotion is the greatest resource there is. Using real consumers to celebrate and spread a brand’s message is now the norm… so normal that now this tactic sparks more suspicion than brand love. Because how real can a person be when they’re in front of a camera?