Untapped format No 3: Location scouting
Dreamy pastel colours; larger-than-life interiors; precise, symmetrical details – the aesthetic of Wes Anderson is just as iconic as his movies. So compelling, in fact, are those postcard-perfect scenes that location scouting for the director is an internet sensation (check out the subreddit Accidental Wes Anderson or this blog post by Messy Nessy. His may be the most visually compelling, but he’s not the only one with a style that’s easy to collect; Tim Burton, Stanley Kubrick, they all have their little quirks – and the gratification that comes with stumbling on these fantasy settings in real life is an insight waiting to be turned into an idea.
Perfect for a camera brand, you could create a movie-brand collaboration to die for (a treasure hunt competition would rack up the Instagram followers). A travel guide by Persol sunglasses, with its links to cinema and visuals, could be beautiful – and would ease the effort of having to track down that powder-pink café yourself. Think small too: a cinema could get some fun (pretty much free) content out of this, bringing to life the scenes we watch though their screens – we’d follow @moviesIRLbyCurzon in a second.