A shock for shock tactics
Think back to previous animal rights campaigns: it’s probably not the plight itself you’re remembering. ‘Save America’s Unicorns’ shows that with a truly great idea, you don’t need to rely on shock tactics.
The campaign aims to draw attention to the plight of America’s wild horses by letting them speak for themselves – the message? They could soon be just as mythical as their fantastical relative. Simple, effective and magnetic. The perfect formula: a clear message that appeals to any age group, an engaging tone of voice that warms you to the campaign – and the trendiest mythical animal around as the star.
Just from the title, you’re hooked. Take note PETA (and good luck, unicorns).