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Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

A shock for shock tactics

A shock for shock tactics

Think back to previous animal rights campaigns: it’s probably not the plight itself you’re remembering. ‘Save America’s Unicorns’ shows that with a truly great idea, you don’t need to rely on shock tactics.

The campaign aims to draw attention to the plight of America’s wild horses by letting them speak for themselves – the message? They could soon be just as mythical as their fantastical relative. Simple, effective and magnetic. The perfect formula: a clear message that appeals to any age group, an engaging tone of voice that warms you to the campaign – and the trendiest mythical animal around as the star.

Just from the title, you’re hooked. Take note PETA (and good luck, unicorns).

Seeing the 'almost' in history

Seeing the 'almost' in history

Why the ‘who’ is as important as the ‘why’

Why the ‘who’ is as important as the ‘why’