Seeing the 'almost' in history
Imagine Hillary Clinton had been elected on U.S. election night 2016. Setting America on a different path. Maintaining some dignity on the @POTUS twitter account. History is a valuable asset for brands – a past gives you authenticity. But sometimes, what didn’t happen could be just as engaging as what did.
Artist Bunny Burson turns that bittersweet piece of near-history into a tantalizing – and painful – beacon of what could’ve been: a swirling, snowglobe-style installation of the unused confetti that would’ve fallen had Clinton been announced as the 45th President of the United States. An ‘if only’ moment made solid.