‘THIS SUCKS’: a masterclass in creating content that doesn’t suck
There’s a simple formula for content that takes a stance: timely + unique = effective. It’s easy to get the first – you just have to make sure you’re ahead of the latest event, trend or viral Twitter joke – but the second can be a little trickier. The key is finding an original, and sometimes tiny, insight that sums up your whole point at once – something that Jon Lawton from Stink Studio’s has just written the book on with video short, ‘THIS SUCKS’. Created in time for World Breastfeeding Week, it packs a powerful pro-breastfeeding punch in just 45 seconds.
‘THIS SUCKS’ is a lesson on how to solve that content formula with a truly unique angle – a perfect example for brands ready to jump off the fence.