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Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

‘THIS SUCKS’: a masterclass in creating content that doesn’t suck

‘THIS SUCKS’: a masterclass in creating content that doesn’t suck

There’s a simple formula for content that takes a stance: timely + unique = effective. It’s easy to get the first – you just have to make sure you’re ahead of the latest event, trend or viral Twitter joke – but the second can be a little trickier. The key is finding an original, and sometimes tiny, insight that sums up your whole point at once – something that Jon Lawton from Stink Studio’s has just written the book on with video short, ‘THIS SUCKS’. Created in time for World Breastfeeding Week, it packs a powerful pro-breastfeeding punch in just 45 seconds.

‘THIS SUCKS’ is a lesson on how to solve that content formula with a truly unique angle – a perfect example for brands ready to jump off the fence.

Why the ‘who’ is as important as the ‘why’

Why the ‘who’ is as important as the ‘why’

A lesson in the power of editing

A lesson in the power of editing