All tagged branding
We Uber home, we Tinder on a Tuesday night – brand names are verbs in today’s lexicon, and it’s getting to a point where logos are becoming redundant. Which is why MailChimp’s latest campaign was so refreshing – in a market where your name is your entire brand, being willing to get it wrong on purpose is quite a risk.
There are 216 foreign words that describe feelings that English can’t find a word for. Some, like schadenfreude, you might know; others, like schnapsidee (German for coming up with an ingenious plan when drunk) may be less familiar – though equally useful.