For quirky brand history, send in the clowns
Everyone loves a quirk. They’re what makes a brand instantly unforgettable, helping personality shine through – sometimes even without words, as – bear with us – Clowns International shows.
As it turns out, clowns live by the laws of sisterhood, in that there’s an unwritten rule that no clown may steal another’s makeup. So, how do you remember if that iconic blue nose you’re thinking of is taken, or if someone’s already bagged a pink tear drop? If you’re in the world’s oldest clown society, you check out the eggs. It turns out Clowns International have a pretty weird (so on-brand) archive system – they paint a mini-recreation of each clown’s signature make-up onto a ceramic egg.
It sounds weird, and it is – and that’s why it’s so perfect for them, showing off their history and personality. So maybe it’s time to ask yourself: what’s our quirk? Is there a micro-story hidden away in the archives? You could be surprised by what your fans will be interested in.