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Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

A lesson in the power of editing

A lesson in the power of editing

 
 

Writer’s block. We’ve all experienced it – even Samuel Taylor Coleridge and Stephen King. In fact, when I started writing this I experienced it too (see how I managed to group myself with the greats there?). Writer’s block is such a rich insight, and yet so difficult to put into words (ironically). But filmmaker Ben Watts has nailed it with Writer’s Block, a supercut of clips from 53 Hollywood movies.

Almost painfully it brings to life the pure frustration anyone who’s suffered from writer’s block will recognise. It turns one micro-moment into a three-act play with only the power of editing. A build up of emotion you can feel from the screen. For brands positioning themselves as a solution to a need, this ability to capture a universal struggle is valuable (imagine the 5-minute masterpiece fashion brands could create around the ‘I have nothing to wear’ moment).

Apart from that though – it’s just a bloody great film.

‘THIS SUCKS’: a masterclass in creating content that doesn’t suck

‘THIS SUCKS’: a masterclass in creating content that doesn’t suck

Untapped format No 3: Location scouting

Untapped format No 3: Location scouting