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Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

Why the ‘who’ is as important as the ‘why’

Why the ‘who’ is as important as the ‘why’

You’ve found your subject, your angle, and your audience. Video or article? Long-form or short? There might be something else to consider first: to make an impact, it’s not just about what content you create – it’s who creates it.

Instead of going to a writer for their essay on egg-freezing, online magazine Topic hit up Juno Calypso, a photographer you might also know as Joyce: the alter-ego that stars in her slightly unsettling, bubblegum-pink self-portraits. A quirky, step-by-step guide to ‘fertility insurance’ (starting with ‘Step 1: Getting Scared’), there’s writing, sure: but the piece is made by its photography and stop-motion gifs. The result is engaging, darkly funny and beautiful. Trademark Juno – and it works. 

‘THIS SUCKS’: a masterclass in creating content that doesn’t suck

‘THIS SUCKS’: a masterclass in creating content that doesn’t suck