It sounds boring to tell a brand to recycle their content– but sometimes there is a bigger story to tell. Sitting right under our noses, old stories can be told in a fresh way to re-engage an audience and evoke memories of a brand we might have forgotten.
We Uber home, we Tinder on a Tuesday night – brand names are verbs in today’s lexicon, and it’s getting to a point where logos are becoming redundant. Which is why MailChimp’s latest campaign was so refreshing – in a market where your name is your entire brand, being willing to get it wrong on purpose is quite a risk.
The devastating power of a simple idea is demonstrated in “Retail Therapy” – a marketing experiment by IKEA that redefines how brands can use online search.