In the case of any experience, whether momentous or mundane, people have very particular feelings about detailed aspects of it, enjoy sharing their experiences of it and have stories involving it and see their, and other people’s, characters expressed through it.
We believe people are hard wired to be interested in other people’s lives and stories. We use real people, with real experiences, not ones invented to suit product image.
We explore how people give a brand’s products a life and a meaning. By avoiding clichés and challenging assumptions, we find we understand people with warmth and sympathy.
We unearth your brand’s best-kept secrets. We take an outside-in, editorial approach to researching stories and content angles.
Tax returns may not be interesting, but the psychology of the things we do to avoid doing them is.
The distinctions we make between what is important, and what is trivial, what is big and small, are really arbitrary. And when you put things on the same plane you start to see that they’re not necessarily as far apart as they seem.
We use a pop sensibility to turn new material into engaging content that allows people to see their own lives reflected in the brand’s media.
From the The Lord of the Rings to 1984, good novels are compelling in and of themselves. We create a specific feel, mood, landscape, language and values for the conversation to revolve around.