Making a mess is far harder than cleaning one up
This has now been proven. Well, the type of mess we needed to demonstrate the cleaning power of new Cif formulas anyway. So if you’ve ever needed to know exactly how to direct a dramatic blender explosion to appear beautiful on screen, you’ve come to the right place.
First off, the liquid inside needs to look thick, but not actually be thick, as that would change how it moves. Fortunately, adding a measured amount of white pigment does just that. Next, the size of the blades inside the blender need to be tested to work out which ones work create just the right level of “explosiveness” – not too much, not too little. Finally, the intricacies of the filming equipment come into play. For context, the camera we used shot at 1000 frames per second, meaning footage could be played back up to 40x slower. But to capture the perfect clip, it needs to be moved by a motion control device; a device you should actually keep well clear of, as it’s essentially a robot that punches things very fast. Got to think about health and safety and all that.
With each shot over in the blink of an eye, everyone in our team of people stood around thinking that it didn’t look like much.
Then they saw the playback in slow motion.
Now, it was “stunning.” According to our Art Director. A word not often used when describing a mess.