An Insider’s Guide to Puddle-Making
Puddles. Fun as a kid. Kind of annoying as an adult. Rarely something required to be manufactured. But although puddles may be commonplace in the UK, in the land of brand video production only the perfect puddle will do.
So for our shoot, we first needed something for the puddle to fill. Gravel it was. That’s sorted then – just pick up a bag of gravel, right? No, not that easy. We needed spare puddles, meaning we had palette upon palette lined with tarpaulin and filled with artfully sculpted gravel, ready for a multitude of takes. Next, the liquid: just the right depth, just the right viscosity, just the right colour. After following a carefully honed recipe and much testing, we were ready.
But it turns out actually capturing the perfect slow-mo shot of stepping in a puddle is no walk in the park either. Too much splash and you can’t see the shoe, too little and there’s not enough action. And each take means a new, clean pair of trainers, as well as a new puddle. So it takes time and plenty of persistence to get the perfect shot. Well, that, and a small lorry-load of gravel…